Search results for “Marketing initiatives”
Qunar.com CEO not ruling out independent IPO
01/03/2020|5:41:13 PM|
Qunar's APP has 28.88 million active users, second only to Ctrip, according to an Analysys guide on China's online travel booking market 2019.
Booking.com chairwoman on China market, brand synergy and new growth engines
12/09/2019|8:10:43 AM|
Early entry was but the first step of Booking.com’s game plan on building its presence in China, and partnering with major local players is deemed essential.
WeChat Alliance launched to connect global destinations with Chinese travelers
12/03/2019|2:50:54 PM|
The WeChat Alliance initiative comprises four programs: Destination Service Digitalization, Industry Growth Workshop, Industry Growth Fund and Alliance Summit.
ATPCO gears up to step up its content-related efforts in China
11/04/2019|6:01:18 PM|
Be it for Trip.com Group embracing ATPCO’s retailing content or TravelSky being ATPCO’s first GDS deal that included retailing and pricing content, the U. S.-based company is focused on modernizing the flight shopping experience in China.
Trip.com Group eyes TripAdvisor’s valuable assets via new pact
11/07/2019|6:24:30 PM|
The group has taken this initiative to strengthen the overall trip planning tools that its brands have to offer, and in doing so also intends to propel the growth of its key brands, Trip.com and Skyscanner.
Fliggy thrives on might of Alibaba ecosystem
10/21/2019|8:48:47 AM|
Alibaba’s China retail marketplaces had 755 million MAUs in June 2019. This userbase is being constantly exposed to Fliggy as a part of cross-selling tactics.
NDC in China progresses slowly, limited by market constraints
10/06/2019|7:31:01 PM|
NDC technology is being developed but it will be some time before there is widespread adoption by Chinese airlines and other players.
Travelport’s CEO ready to look beyond the air segment in China
10/11/2019|9:43:18 AM|
Recently appointed CEO, Greg Webb, has indicated that Travelport may move into the hospitality space and some of the other components as opposed to focusing only on the airline side going forward.
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