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Search results for “IDeaS”
Debranding a hotel in 90 days
01/29/2019
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2:04:55 PM
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In an era of OTAs where commercial activities and open interfacing can be outsourced, independent hotels can now pick and customise their distribution landscape without systems, process or staffing levels being dictated from elsewhere.
Spotlight on: the evolution of hotel lobbies
01/25/2019
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6:09:02 PM
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Bakeries, bookshops and fashion boutiques are among the innovative ways in which hotel lobbies are standing out – while luring locals and further entertaining guests.
OpenTable encourages diners to travel with its new loyalty play
01/21/2019
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6:41:53 PM
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Loyalty connection between Kayak and OpenTable hints at a future where all of Booking Holdings’ six brands are presented to consumers as a comprehensive, consolidated platform.
What the post-disruptive marketing landscape will look like?
01/17/2019
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2:29:48 PM
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Of those predictions, perhaps the most disruptive to the current prevailing marketing perspective is the idea that customer experience initiatives may be facing a pullback.
Amex is reinventing rewards using blockchain
01/14/2019
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5:31:52 PM
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The blockchain doesn’t record personal information like the card member name and card details. Instead American Express tokenizes that data.
The six principles of personalization for hotel websites
11/14/2018
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7:59:19 AM
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The six principles are: you cannot force conversion, what users do is more important than what users "like", too many options is like no options, everything you think you know is (probably) not true, average is always wrong, increase sample size if results are inconclusive.
LINE to be a ‘super app’ for new travel funnel
11/19/2018
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5:17:41 PM
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"Together with metasearch and content services, our LINE Travel is generating 20 million monthly users growing at 50% YoY", LINE Travel co-founder and CEO Kei Shibata said.
Tourism Australia adds ASAP+ to digital roster to service China
12/11/2018
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11:26:30 AM
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ASAP+ is a full service digital marketing agency with offices based in Shanghai, Sydney and London.
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