Tourism Australia has added ASAP+ to its digital roster to service China as part of its creative overhaul last week.
ASAP+ shares the digital and technology services with Publicis-owned Digitas with M&C Saatchi appointed to handle the main global creative account.
ASAP+ was appointed to the roster as Digitas has a smaller presence in the Chinese market. China, as well as the US, UK and Asia, were identified as key markets for Tourism Australia with the pitch process looking at agencies with presence in this market.
ASAP+, which has a relatively small presence in Australia, is a full service digital marketing agency with offices based in Shanghai, Sydney and London.
ASAP+ CEO Dave Rumsey said: “The competition for digital attention in global travel has never been greater, especially in Australia’s biggest inbound market, China. We look forward to bringing our ideas and digital expertise to a table that not only contains world leading agencies but also a courageous and innovative world leading client in Tourism Australia."
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