Search results for “Global Times”
Momondo gears up for digital marketing push in China
05/18/2016|9:59:28 AM|
After nearly two years of preparation, momondo believes the timing is right to create awareness about its travel meta-search product in China.
Understanding TripAdvisor’s product creation flow
05/16/2016|9:23:55 AM|
The global hotel distribution landscape is in the middle of yet another intriguing phase. The likes of TripAdvisor and Google are to refine their offerings on an ongoing basis. Known for their dexterity, such entities have the power to build a stronger brand affiliation via their product and technology expertise, holding on to the massive traffic with valuable propositions.
Air France KLM banks on its entrenched sales strategy in China
05/25/2016|11:14:05 AM|
Indirect offline distribution has opened up for foreign carriers in the last couple of years. Air France KLM is making the most of its association with offline and online agencies built over the years to maximize sales.
Capitalizing on IT and data – China Eastern streamlines the blend
05/06/2016|10:42:14 PM|
China Eastern, one of the three largest airlines in China, has laid a strong IT foundation, setting up a robust data infrastructure that is paving way for customer-centric decision-making.
NH Hotel’s trump cards for China - authenticity of brands and collaboration
05/17/2016|4:40:08 PM|
NH Hotel’s decision to foray into China comes at a time when the whole sector is buzzing with rapid expansion. A look at how the European company is approaching this market.
Improving the efficacy of programmatic ads with local infrastructure
03/31/2016|6:25:45 PM|
Criteo has recently set up a data center in China to overcome “data gaps” and build efficient connection for improved programmatic trading and real-time bidding.
Chinese outbound spending up by 16.7%, buying 46% of global luxury goods
04/08/2016|8:31:11 AM|
Global tourism has experienced growth for six years in a row, contributing 10% to world GDP and creating 9.5% of jobs globally, according to WTTC.
Transparency in online medium exposes weak sales strategy
04/06/2016|9:38:31 AM|
Discrepancy in pricing on different online platforms is prevalent in China. Hotel companies need to dig deeper to be in control of “selling-rates”.
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