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Search results for “Forrester”
How to customize travel ancillaries for enhanced customer satisfaction
01/11/2015
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1:45:53 PM
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Successful customization of ancillaries leads not only to increased revenue but also higher customer satisfaction and improved overall business performance.
How to Reach the H.E.N.R.Y’s : The New Consumer Eldorado for Brands In Emerging Market
10/23/2014
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10:19:18 AM
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Many customers are the HENRYs, which means“High Earners, Not Rich Yet.”This group appeared in the early 2000’s in Western markets and is now growing fast in the emerging ones.
Expedia, Orbitz harness Big Data for next-generation mobile booking - Mobile Commerce Daily
02/08/2014
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10:22:12 AM
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Travel-related businesses Expedia, Orbitz and others are at the forefront of leveraging Big Data to create next-generation mobile experiences as they look to drive more bookings from smartphone and tablet users.
How to win back precious revenue from online travel agencies
08/05/2013
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9:45:42 AM
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Hotels should win back revenue by advertise on their own brand names, play in the same sandpit with OTAs and other effective methods.
Forrester: Smartphone mobile travel strategy means immediacy, push alerts and video
07/15/2011
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9:43:36 AM
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Travel companies should consider providing push alerts, the ability to modify or cancel reservations, and plenty of video and augmented reality as part of an effective mobile strategy, according to a new Forrester Research study.
Amadeus-Forrester report: ancillary revenue vital to travel retailers
01/20/2011
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9:43:15 AM
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The joint Amadeus-Forrester white paper, titled Cross-Sell Your Way to Profit,indicates that ancillary revenue will become more and more vital to travel retailers over the next five years.
Forrester: 5 ways online travel marketers can engage social media Conversationalists
08/02/2010
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6:50:00 PM
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Online travel marketers need to start talking to the Conversationalists — a subset of 53.8 million leisure travelers who are very vocal and influential on Twitter, Facebook and LinkedIn.
Forrester: Location-based services not ready for most marketers
07/30/2010
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4:59:10 PM
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Do you want to market those girl getaways through Foursquare, Gowalla or Loopt? Hold off for now, says a new Forrester Research report, Location-based Social Networks: A Hint of Mobile Engagement Emerges.
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