Successful customization of ancillaries leads not only to increased revenue but also higher customer satisfaction and improved overall business performance, according to recent research completed by Forrester.
The survey, commissioned by Fusion, included 159 U.S. and U.K. decision-makers on the ancillary products front. Of these respondents, 60% considered ancillary revenue a priority of high or critical importance.
On the travel-side of ancillary, industry respondents were overall doing fairly well: 82% of those in the industry said that ancillary sales were meeting or exceeding the initial targets for the revenue stream.
