Search results for “E-site Marketing”
5 areas that can enhance the UX strategy
05/11/2016|11:05:23 AM|
In order to enhance user experience strategy, airlines can target low hanging fruit with collaboration, optimize the booking flow, optimize designing for different platforms, manage offer and track cross-device.
Disney sparks theme-park battle to entertain China's middle class
05/31/2016|9:08:46 AM|
With already 300 theme parks in China, including some ranked among the world’s worst, competition to amuse the nation’s growing middle class is set to intensify.
Counting on prowess of social content to fill seats
05/09/2016|10:32:31 PM|
Cathay Pacific has been running a campaign, relying on stories/ content to entice people in the US to take the leap and travel to China.
Three principles for hotels wanting to boost direct bookings
04/11/2016|1:56:17 PM|
When improving direct booking, hotels could treat different kinds of traffic in different ways, carrying copy and branding initiatives all the way through the booking process and spliting your audience, see what really does work best, and use those learnings for the next campaign you launch.
Setting up an e-commerce brand in China – it’s about prioritizing investments
03/14/2016|10:16:20 PM|
There is no magic bullet to succeed in China. An insight into how Thailand-based ONYX Hospitality Group is looking at apt mix of brand building and performance advertising.
Amadeus to help airlines stop customers abandoning web bookings
04/20/2016|6:20:49 PM|
Airlines might not have the worst rate in the industry for web visitors scrapping a booking before completion, but at 73%, its rate is still extremely poor. Amadeus is to start offering a way for carriers to keep potential passengers on their websites and re-engage them if they decide to leave a booking mid-flow.
Alitrip, Ctrip vying for stake in long-haul bus tickets online service
03/16/2016|6:35:36 PM|
Ctrip, Alitrip and bus operators are racing to build a nationwide e-ticket platform as part of a government push to modernize long-distance bus network.
Trainline acquires Captain Train, and other European rail startups react
03/15/2016|6:28:03 PM|
Captain Train, a Parisian operator of an online portal that sells inter-city European rail tickets, has been acquired by Trainline, Britain’s largest digital rail-booking operator for UK train trips.
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