Search results for “ChinaTravelNews Events”
From WeChat 1.0 to 2.0 – Digital marketing takeaways for travel brands
08/19/2020|4:27:30 PM|
The most forward-thinking brands understand that consumers want to interact in a way they do every day with each other – through conversations.
Discount pricing + digital tools drive domestic travel transactions in China
07/23/2020|6:04:56 PM|
Chinese online platforms are focusing on digital tools, especially live-streaming, to revive spending. The plan is to drive domestic travel sales volume through discounts, a tactic being described as a short-term phenomenon.
How an airline-tech startup leverages TravelSky connection for global demand
07/06/2020|9:11:48 AM|
After 15 years of significant growth, the travel space was stopped in its tracks by the coronavirus outbreak. Now travel companies are seeking new technology to help them survive.
Leveraging 3rd party flagship stores for building "in China for China" business
07/05/2020|5:23:21 PM|
Foreign hotel companies are setting up their flagship stores on Ctrip and Fliggy, and looking at them as a way to let locals shop in a way they are accustomed to.
Travel live streaming marks changes for digital marketing after COVID-19
06/24/2020|11:08:38 AM|
Live streamers need to offer popular and quality products at heavily discounted prices, but that may pose a dilemma between increasing demand and maximizing profitability.
Accor works on a domestic travel recovery promotion in China
06/23/2020|5:01:50 PM|
Accor worked with travel and social media platforms including Ctrip, Fliggy, Meituan Dianping and WeChat, capturing the pent up domestic demand for travel and even impulse consumption by rewarding loyalists.
Travel companies turn to live streaming and advance purchase for recovery
04/13/2020|2:43:20 PM|
Advance purchases may not be just a provisional measure during epidemic but a regular project that will stay.
Social e-commerce platform Pinduoduo adds flight booking service
06/02/2020|4:55:47 PM|
Profitability is not the only challenge that Pinduoduo will have to face, as China’s online travel market is already very crowded.
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