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High-end is fine, but Ctrip has now its eyes on low-end market, too

Ctrip is optimistic that the team is all set to penetrate the low-end market, combating similar focus of its competitors.

03/21/2015|10:23:27 AM|ChinaTravelNews

Outdoor specialist Toread invests US$38 million in OTA Eyoutour

Chinese outdoor specialist Toread will invest RMB230 million (approx: US$38 million) for 74.56% equity in OTA Eyoutour.

03/19/2015|9:47:27 AM|ChinaTravelNews

After an action-packed 2014, Qunar gears up for another eventful year

Qunar witnessed growth across all the verticals last year. The company believes it can only build on its foundation from here on.

03/18/2015|2:26:28 PM|ChinaTravelNews

Counting on data analytics for identifying and recognising customers

Travel marketers are expected to capitalize on the prowess of big data and analytics. ChinaTravelNews learns how Qyer.com is approaching the same for tangible results.

03/14/2015|2:32:02 PM|ChinaTravelNews

Ctrip subsidiary Aiwan gets record investment from Fosun Group

Aiwan announced it received multi-million Series A financing from Fosun Group, the largest investment ever in the fledgling theme travel market in China.

03/11/2015|9:51:09 PM|ChinaTravelNews

Chinese OTAs launch cinema ticketing to bolster app penetration

LY.com and Qunar are launching movie tickets group buy booking service on their websites, a service that mainly targets their existing users.

03/09/2015|10:20:15 PM|ChinaTravelNews

Identifying users and their intent – two of the biggest challenges in digital ad domain

Is advertising technology on the verge on touching a point where the intent of a traveller can be accurately assessed in order to offer a marketing message with laser-sharp precision?

03/03/2015|9:47:58 AM|ChinaTravelNews

eHi takes the lead in P2P car share

eHi will leverage its resources to try to take the lead in the domestic car sharing market with its newly launched online P2P car sharing platform called “hi”.

02/28/2015|9:50:36 AM|ChinaTravelNews
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