The cooperation between CBEF and ITB China will involve CBEF organizing and leading a delegation of senior association buyers to attend ITB China 2020.
The launch of the flagship platform myCWT in China marks the latest milestone in its journey to simplify business travel for companies and their employees around the world.
Shep functions as a browser extension that lets companies manage bookings that occur outside of corporate travel policy.
The deal values GBT at $5 billion, including debt.
In its 4th year ITB China has already established itself as the must-attend event for the Chinese travel industry.
With a strong brand reputation in the industry, L37 expands BCD M&E’s existing creative and engagement offerings by bringing new ideas and approaches to enrich the attendee experience.
The move is part of HRS’ development of a payment product platform.
China, once again, netted the most entries, including Beijing and Chengdu, and continues to drive M&E activity in the region.
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