The deal represents Deutsche’s debut in the Scandinavian market, as well as giving Zleep a foothold in central Europe.
Points-based loyalty programs are not as effective in driving direct revenue and boosting repeat bookings as many would believe.
Alibaba intends to build some other hotels but they will primarily be used by company staff on business trips to head offices in Beijing and Shanghai.
Some hotel chains and properties have maintained or even increased commission rates while major hotel groups reduce commissions on group bookings.
According to Hilton, they are planning to manage 1,000 hotels in China by 2025.
While good user experience design and proper filtering can arguably fix the problem of too much choice, the brand identities of massive companies may become harder to clarify.
Projects that have extra revenue should be great for all stakeholders including guests, staff, investors and local communities.
The UNWTO expects growth to slow further in 2019 to between 3 and 4%, “more in line with historic growth trends.”
ChinaTravelNews is a wholly owned subsidiary of
©2018 TravelDaily Inc.