The marketing primarily promoted winter activities across Canada on Chinese social media, the representative said.
The number of visitors to the museum has continued growing since it hit the milestone with 10 million in 2009. This year's record number of visitors is an increase of 6.25% from 2017.
The Hainan Hello Kitty Paradise park will cost a reported RMB 11 billion ($1.6 billion), and is one of 12 key pilot projects being built on Hainan Island.
The company has joined Alibaba Group Holding's anti-infringement community and cooperated with JD.Com and Tencent Holdings' WeChat to tackle the problem of plagiarism.
Thailand, Japan, Vietnam and South Korea were the four destinations outside Greater China which saw for each quarter of the year more than a million arrivals from Mainland China.
The growth rate of funding to travel startups has contracted each of the last three years, companies in Asia Pacific have now raised the most money.
The tourism sector accounted for about 4.5% of Hong Kong’s GDP and employed 6.7% of the city’s workforce.
Three elements are crucial to coming out on top: enough distribution, the right supply mix and a convenient booking experience.
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