Best Western Hotels GB, the largest group of independently owned and managed hotels in Great Britain, has witnessed a significant increment in its booking revenue following the overhaul of its site. (2/6/2007)
The newly launched site, www.bestwestern.co.uk, which came online in January 2007 has already generated an increase of 58 percent in terms of booking revenue, year on year from 2006, taking almost Ł1.5 million in January alone.
Jo Burman, head of e-commerce and distribution, Best Western Hotels GB said: “With the local directory, AA route planner and myriad of other functions online, it’s no surprise that we’ve already clearly seen how remunerative a professional site can be. Online sales will continue to be a growth market for us and with this new website, we have clearly demonstrated that we are fully prepared for the increased traffic and revenue that this will bring.”
