Caissa Touristic announced it is setting up a cruise sales company and will invest at least RMB5 billion (approx: US$778 million) over the next three years to build the largest O2O cruise sales platform in China.
Caissa Touristic’s president Xiaobing Chen said: “We estimate that we will have at least 25% share of the Chinese cruise market after setting up this platform and our goal is to have one out of every four cruise passengers in China booking with Caissa Touristic.”
2015 is a key year for Caissa Touristic’s cruise market distribution, it now holds 10% share of the cruise market, estimated to have aggregated 480 cruise voyages from Chinese home ports and 1.26 million trips in total passenger volume so far this year.
Caissa Touristic will use the RMB5 billion investment to set up a national O2O integrated cruise experience center, formulate a standard personnel training system, create the largest cruise safety and security team and procure quality cruise resources.
“The Caissa Touristic cruise sales company will also recruit an expert internet tech team to develop an online digitized cruise experience center tailored for cruise products It will also leverage Caissa Touristic’s national online distribution network to fully cover home ports like Tianjin, Shanghai, Hong Kong and Xiamen and set up 60 cruise experience centers to offer consumers integrated cruise service in major cities across China,” Caissa Touristic’s senior vice president and newly appointed cruise sales company CEO Zhuli Wang said.(Translation by David)