Oversee.net has acquired travel product comparison research site LowFares.com. (1/12/2007)
The focus of LowFares.com is to provide consumers with a side-by-side comparison of prices from various travel sites, accessible from a single site. Its advertisers include Priceline.com, Hotwire.com, Expedia.com, Cheapair.com, and Orbitz.com.
According to Lawrence Ng, Oversee chief executive officer and co-founder, “LowFares.com is a great strategic fit for us as we broaden the scope of our lead generation business. Our advanced lead generation technology will boost the value of this consumer site. Coupled with our technical skill and marketing expertise, we expect to enhance the site’s offering to both consumers and advertisers.”
Joshua Lippiner, president and founder, LowFares.com, will join Oversee.net to manage LowFares.com as part of the company’s lead generation business.
Oversee.net is the parent company of Low.com, a consumer financial portal that helps users find the lowest cost, most reputable purchase, refinance and home equity loans. It connects consumers with financial institutions, resulting in leads that generate among the highest percentage of closed loans in the mortgage industry.