Most consumers read online travel reviews, but not so many write them. Ian Taylor reports on exclusive research
Nine out of 10 holidaymakers look at online consumer reviews before booking their holidays and two out of three do so often or always.
But exclusive research for Travel Weekly suggests three out of four seldom contribute reviews, meaning a minority have a disproportionate influence.
Read full story at: http://www.travolution.co.uk/articles/2013/01/11/6339/minority-influencing-the-majority-in-online-reviews-finds-research.html
