Google signed off on its deal this week to buy destination guidebook and web content provider Frommer’s, but has yet to outline what it intends to do with its latest purchase in travel.
Mystery still surrounds the price the search giant has paid for the US-based Frommer’s, but it is thought to be in the region of $20 million to £27 million, according to various media reports and insiders.
It is also unclear as to precisely how many existing Frommer’s employees are being retained, with some leaving from the print production wing of the company and many in its digital business.
Read full story at: http://www.tnooz.com/2012/09/05/news/google-closes-deal-to-buy-frommers-travel-guides/
