Does a hotel’s overall digital competence translate into more revenue per available room and a bump in its stock price?
A new report from digital-best-practices firm L2 and Buddy Media suggests there is a positive correlation between the 350 data points that go into their digital competence metrics and both RevPar and stock price.
L2′s Digital Index Hotels, the second in an annual series, pinpoints the correlation in the following two charts:
Read full story at: http://www.tnooz.com/2012/03/27/news/report-hotels-digital-prowess-brings-higher-stock-price-and-room-revenue/
