Two-thirds of travel companies will spend more of their precious marketing budgets on social media next year, while over half will also target mobile channels.
The results of the annual Frommer’s Unlimited Digital Content Trends survey, run via Tnooz in late-September, also found nearly 80% of companies have plans to develop iPhone applications during 2012, with 75% aiming to have similar services for iPad devices by the end of year.
Meanwhile, half of the travel executives surveyed currently operate a site in one language, a third operate sites in up to five languages and a fifth have sites in more than five languages.
Read full story at: http://www.tnooz.com/2011/11/15/news/travel-businesses-pledge-to-spend-more-on-social-media-and-mobile-in-2012/
