Delta Air Lines sees an annual $1 billion revenue opportunity in ancillary services such as Economy Comfort seats and Sky Priority services, and the carrier wants to become less pushy about fees.
That’s the direction of Delta’s merchandising strategy, as outlined [audio webcast] today by its president, Edward Bastian, at the Bank of America Merrill Lynch Global Transportation Conference.
“Our merchandising strategy within Delta needs to evolve from what I would call a push approach where we force fees in a one size fits all on our customer base to more of a pull strategy where we give customers the opportunity to purchase what they value,” Bastian said. “We see this as a $1 billion opportunity which should be up and running, all-in, by 2013.”
Read the full story at:http://www.tnooz.com/2011/05/19/news/delta-air-lines-seeks-to-become-less-pushy-on-fees/