Kayak searches online travel agency and supplier websites and doesn’t handle bookings — but in a couple of weeks it will begin to take your flight “orders” for Virgin America, Hawaiian Airlines and Frontier Airlines via Kayak’s free iPhone app.
Frustrated with the lack of click-throughs to supplier websites through its mobile apps, the travel metasearch company has added a UI layer, branded Kayak Connect, to its iPhone app in the hope that it will make it easier for consumers to complete supplier bookings.
While Kayak.com gets about a 15% click-through rate to airline websites, the mobile apps attract only about a 5% click-through rate, officials say.
Read the full story at:http://www.tnooz.com/2010/06/03/mobile/revealed-first-details-of-kayak-booking-assistant/
