With Twitter and Facebook blocked in China, Ctrip, the Shanghai-based online travel agency, is ramping up its social-media efforts as it targets inbound travelers from places like the U.S., the U.K., Singapore and Hong Kong.
The dominant OTA in China, Ctrip will soon launch its first blog, to be called Ctripper, says Coley Dale, Ctrip’s business development manager for its English-language website.
The blog launch in a couple of weeks will roughly coincide with a new company slogan, “Your China Your Way.”
“China can be a lot of different things to a lot of people,” Dale says, adding that the Ctripper blog will feature guest bloggers writing about their impressions of traveling in China.
Read the full story at: http://www.tnooz.com/2010/05/28/mobile/with-twitter-blocked-in-china-ctrip-ramps-up-social-media-efforts-for-inbound-travelers/
