More than a quarter of all business travellers use sites such as Tripadvisor when making their choice of hotel, according to new research. The research also showed that 21% of those surveyed felt that the advice given by their business travel agency was unreliable.
Market research agency BDRC found that 28% of a thousand business travellers surveyed actively seek advice on websites featuring consumer reviews. Of those that do, 41% decided to change their original hotel choice after reading about other travellers’ experiences. However, around 13% believe that the opinions on such review sites are “unreliable”.
Read the full story at:http://www.timesonline.co.uk/tol/travel/business/article6868511.ece#