Fliggy, an online travel platform and a wholly-owned subsidiary of Alibaba Group has deepened its partnership with Hilton in China with the launch of Hilton’s official global flagship store on its platform.
This collaboration not only showcases Fliggy’s growing alliance with renowned international brands but also underscores its continuing expansion in the global tourism market.
The opening of the online global flagship store is an extension of Hilton’s existing domestic booking service on Fliggy. The platform’s users will now be able to make direct bookings to stay at Hilton hotels in overseas destinations such as Singapore, Maldives and Bangkok. The coverage will be extended to include more outbound destinations in the future.
The integration of Fliggy’s membership in March 2021 with Hilton Honors, the award-winning guest loyalty program comprising nearly 7,400 hotels in 124 countries and territories under Hilton’s brands, has allowed Fliggy’s members to earn dual points and receive exclusive benefits from both programs, such as complimentary breakfast, room upgrades and late checkout.
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