China is set to become the world's biggest tourism market, leading French hospitality group Accor told Xinhua this week. The group plans to expand its footprint in the country, and further diversify business growth, the company's Greater China CEO said in an interview.
The reopening of China and other Asian markets and destinations is expected to continue boosting travel both within the region, and to other parts of the world, the UNWTO said in September.
Accor operates brands such as Raffles, Fairmont, Ibis, Sofitel, Pullman and Novotel, and last year surpassed 500 hotels in China.
"We are currently approaching 650 hotels in China and we are continuing to grow. China really does provide such an opportunity across multiple sectors of growth," Rosen underlined.
"Across the board, whether it's budget or economy, we're growing amazingly well across multiple sectors. The development of new hotel signings is still going ahead. We're in for a record-breaking year in 2023," he said.
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