A study involving Akamai Technologies, Inc. has shared key factors that are driving consumers’ selection of online travel sites. (10/11/2007)
As per the study, conducted in collaboration with Babson College, one of the findings concluded that one-third of travel consumers abandoned their online search after waiting for more than four seconds for their results to load.
“There is a wealth of competing options online when arranging for travel, and consumers have come to expect responsive performance, or they’ll simply take their business elsewhere,” said Brad Rinklin, Vice President - marketing, Akamai Technologies. “Akamai is a leader in accelerating transactions and enabling fast online application response times for travel Websites. From increasing ‘look-to-book’ ratios and ultimately online revenues, Akamai has a complete suite of solutions that help travel companies fulfill their needs, ensuring reservation sites are always available so that customers keep coming back.”
Akamai ’s Dynamic Site Accelerator and Web Application Accelerator solutions for travel and hotel companies provide a predictable, high-quality and secure end-user experience that measurably improves conversion rates, reduces infrastructure costs and helps these companies to build loyalty with their customers.
The company also shared that more than 100 companies in the travel business rely on Akamai to accelerate their mission-critical travel applications and portals to drive higher revenue and ensure customer loyalty.