In the first quarter of 2024, the number of issued flight tickets has shown a steady increase, currently reaching just 32% under Q1 2019 levels.
From 6-19 March 2024, Dragon Trail surveyed 1,015 mainland travelers about their travel plans, outbound destinations, travel spending, and response to tourism marketing.
In total, 63% of Dragon Trail’s survey respondents have already traveled outbound in 2024 or are planning to do so. This is significantly higher than last year at the same time, when only 41% had outbound travel intentions.
