China’s DidaTravel – a leading hotel wholesaler – has secured a partnership with Fliggy, a travel service that forms part of the Alibaba ecosystem.
As part of the agreement, DidaTravel becomes the preferred accommodation partner for sourcing and distribution to Fliggy.
This means that DidaTravel’s 23,000 clients – including travel agencies, tour operators, airlines, OTAs and TMCs – now gain access to Fliggy’s portfolio of hundreds of thousands of hotels in both China and the wider APAC region.
This follows an announcement earlier in the year that DidaTravel had completed a series B financing worth hundreds of millions of yuan.
The lead investor in this round was Fliggy’s parent company Alibaba, and they were joined by Shenzhen Venture Capital and Guolong Capital, who had previously invested in the 2018 fundraising.
As part of the deal, DidaTravel remains an independent business and is investing in growing beyond its China and APAC base, with plans to build teams in both Europe and North America.
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