Home > > Top badminton player picked as ambassador to tap China market: Sabah Tourism Board chief

Top badminton player picked as ambassador to tap China market: Sabah Tourism Board chief

10/29/2021| 6:17:25 PM|

The ministry also previously engaged renowned Taiwan-based singer and Kota Belud-born artiste Gary Chaw as its tourism ambassador for his Chinese following.

Former national shuttler Datuk Lee Chong Wei was chosen to be Sabah’s tourism ambassador as he was popular in China that was one of the state’s biggest target markets prior to the pandemic, said Noredah Othman.

The Sabah Tourism Board chief executive officer said Lee, a former world number one badminton player, was also not the first athlete to be appointed as an ambassador.

“We believe Datuk Lee Chong Wei’s position as a respected social and global influencer will help create curiosity as well as interest about the many attractions in Sabah among his followers, especially from China,” she said in a statement here today.

She also said that Lee’s appointment came with no special fee aside for costs incurred for logistical arrangements when he visits places of interest for promotional purposes.

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TAGS: Malaysia | tourism | China
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