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Hong Kong launches "West Kowloon" for promoting art and culture tourism of the neighborhood

09/10/2021| 11:15:21 AM|

The "West Kowloon" neighborhood program highlights the district’s rich heritage and vibrant street life in Yau Ma Tei and Jordan.

The Hong Kong Tourism Board (HKTB) today (9 September) officially launched a West Kowloon neighbourhood promotion, after featuring popular promotions Old Town Central and Sham Shui Po Every Bit Local in the Hong Kong Neighbourhoods campaign. The West Kowloon neighbourhood programme highlighting the district s rich heritage and vibrant street life in Yau Ma Tei and Jordan along with its two new world-class museums M+ and the Hong Kong Palace Museum in the West Kowloon Cultural District (WKCD) which will open in the end of the year and next and become landmarks in art and cultural tourism. As art is inseparable from our life, the West Kowloon neighbourhood promotion builds a bridge between the local life of the bustling communities of Yau Ma Tei and Jordan, which are home to many historical architectures, time-tested stores and traditional craftsmanship, and the artistic lure of the WKCD. Throughout the continuous evolution and revitalisation, the neighbourhood has a lot of astonishing experiences for the public and visitors to uncover. The HKTB expects the campaign to draw people from across the city to rediscover it from new perspectives to drive in-depth local tourism and stimulate economic activities in the neighbourhood. 

HKTB Executive Director Mr Dane Cheng said: Experiential tourism is a rising and inspiring trend, particularly where it blends arts and culture with authentic local life. The HKTB has chosen to launch this large-scale promotion before borders reopen because we want residents to savour the experience first and discover hidden gems in their community, rekindling their enthusiasm and appreciation and creating a harmonious art-life aura in the West Kowloon neighbourhood. We hope Hong Kong people will then share their experiences with friends and relatives outside Hong Kong. Besides, visitors around the world are eager to travel as soon as travel restrictions are eased, and we will be able to capitalise on the opportunities if we are well prepared in advance. We are also encouraging tour operators to create in-depth tours for residents to help them plan ahead for the return of visitors.

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TAGS: Hong Kong | HKTB | destination marketing | cultural tourism
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