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Tourism powered by digital technology in focus at CIFTIS

09/07/2021| 12:33:05 PM|

It's one of the results of OCT's efforts in pushing for digital transformation since 2012.

Many people have downloaded an app at the Overseas Chinese Town Group's booth at this year's China International Fair for Trade in Services, which opened on Sept 2 and will end on Sept 7 in Beijing.

The app, Huaxiaocheng, offers online ticket booking and travel tips for all of the group's culture and tourism facilities, including its Happy Valley theme parks, across the country.

It's one of the results of OCT's efforts in pushing for digital transformation since 2012.

The State-owned company has now developed a dozen business models nationwide, including rural resorts, art zones, festive celebrations, natural attractions, performances, themed hotels and parks.

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TAGS: OCT | China | marketing
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