Chinese tourism associations have forged partnerships with travel agencies to promote tourism in Pakistan.
"We are to launch a Chinese-language website called Discover Batie (also known as Discover Pakistan) to popularise Pakistan's rich repertoire of culture and tourism resources across China," Pakistan Ambassador to China, Moin ul Haque said.
Pakistan boasts a wide range of landmass including valleys and mountains and rich culture and civilization, and that Pakistan is receptive to Chinese tourists and can be an attractive destination to global tourists as the country has put in place relevant tourist organizations and committees, favorable policies, visa facilitation, and tourism development and rehabilitation.
Tourism contributes between 6%-7% of GDP in Pakistan and provides a little about two million jobs, according to a 2020 report by the Sustainable Development Policy Institute (SDPI).
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