Klook announced a new integration with Google, bringing the Things to do platform into its digital suite of offerings for travel operators. This integration will enable operators of activities and attractions to operate as an official site listing on Google Things to do.
Google Things to do is a display feature that allows consumers to discover, plan and compare prices across activities and attractions around the world. It also allows for the availability of products to be updated and booked in real-time through a partner's website.
"With the integration of Google Things to do, we continue to build on our strong momentum of digitizing the travel experiences sector and supporting the digital transformation of operators," said Wilfred Fan, Chief Commercial Officer at Klook. "This demonstrates Klook's commitment to equip and support travel operators with advanced capabilities and tools to achieve online success. Working with Klook will open new doors for travel operators, tapping into the latest developments in online user engagement behaviors that are evolving faster than ever."
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