The Shanghai Information Consumption Festival, part of the Double Five Shopping Festival, will kick off next Monday, World Telecom Day, to boost online services and the digital economy, creating a consumption volume of more than 10 billion yuan (US$1.54 billion).
Over 70 firms, including mobile carriers, e-commerce platforms, online travel websites and cross-border payment firms, will attend the month-ong event. Companies such as China Mobile, China Telecom, Huawei, Tencent, Xiaomi, Trip.com, Bilibili, China Reading, Red and iQiyi will take part in the festival, according to the Shanghai Economy and Information Technology Commission, a major organizer.
More than 100 information-consumption events will be held at shopping malls, universities and enterprises. Some products and services will debut nationwide and globally with online services and platforms.
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