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Trip.com’s CEO sees pivot to private tours in mainland China

04/26/2021| 11:30:10 AM|

Private-tour bookings for May 1 to 5 holiday have jumped 533 percent from a year earlier.

Trip.com’s chief executive Jane Sun Jie told the South China Morning Post that customised services are buffering the mainland’s largest online travel agency against a decline in the number of journeys.

“Consumers prefer to travel with much smaller groups, with their families and close friends,” she said. “So we offer them customised services and use it as a tool (to boost company performance).”

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TAGS: China | Ctrip | private tour
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