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The Points Guy owner Red Ventures buys Lonely Planet

12/02/2020| 6:19:24 PM| 中文

NC2 Media owned the travel publisher for about seven years, but struggled to find a footing for the company during the digital age.

Red Ventures, an owner of digital businesses, has acquired Lonely Planet, a leading global travel media company, from NC2 Media.

The companies didn’t disclose the deal terms. Skift’s “back-of-the-envelope” estimate is the deal is in the $50 million range, likely all cash. A banker Skift spoke with said that Lonely Planet was a “pretty distressed sale.”

Red said it is “remaining committed to publishing the guidebooks.” Lonely Planet has produced more than 150 million travel guidebooks since its founding in 1973.

For a while, Lonely Planet has made a push in China.

Now that Red Ventures has two travel properties, The Points Guy and Lonely Planet, some will wonder if it will seek additional opportunistic acquisitions of travel properties, which might sell at lower valuations due to the pandemic.

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TAGS: Red Ventures | NC2 Media | Lonely Planet
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