Asia Pacific hospitality companies, hotels and resorts, destinations and tourism businesses can now access a platform designed to help plan and manage their recovery from the ongoing impacts of the Covid-19 pandemic. Developed by the Delivering Group, the Good to Go platform offers a wide range of customized services, including planning, marketing, AI and chatbot solutions, sales and resourcing.
Delivering Group co-founder Mark Simmons explained the platform was an initiative developed by the Group in response to sector requests for assistance with recovery plans. “Although the virus is still spreading in the US and elsewhere, we’re now seeing the gradual re-opening of domestic travel in APAC markets such as China, South Korea, Japan, Taiwan, Malaysia, Vietnam, Thailand and New Zealand, as well as limited intra-regional travel which will increase.”
He noted that Europe had opened its borders to 14 countries, including several in APAC, and that governments in the region were engaging in bilateral discussions about safely resuming two-way travel. “Singapore has established a green lane with China and is looking to do the same with others in the region. South Korea and China initiated a fast-track plan for business travel between designated cities and Australia and New Zealand are considering options for a Trans-Tasman bubble.”
Mr Simmons said that although the pandemic was likely to continue in the short-to-medium term, it was important for destinations, airlines, hotels, cruise operators, attractions and other industry players to have recovery strategies in place so they could pivot quickly as opportunities emerged across the region. “They need to be ready to act, as and when it is safe to do so. We have the knowledge and connections to help.”
The Good to Go platform offers strategic planning to identify emerging market segments, actionable managed recovery plans, including integrated online and offline campaigns, traditional and social media engagement and resourcing, and senior account sales management in the leisure and corporate sectors. Plans are tailor-made to suit the needs of clients with tiered levels of investment.
Delivering Group co-founder Mr Yates, a central player in the successful Project Phoenix campaign with PATA which revitalized travel to the region following the SARS outbreak in 2002/03, said China would be a crucial part of any recovery strategy for organizations in Asia Pacific in addition to other key source markets in the region. “We are fortunate to have a very strong team, based in Beijing, which is already working on recovery plans for travel clients, such as Celebrity Cruises, and has the expertise and connections to design and execute campaigns that deliver results.”
The Delivering Group provides a broad range of strategic consulting services to the hospitality and tourism industries. Its founders are seasoned industry professionals with extensive experience in the APAC region. The Group is represented in Hong Kong, Singapore, Bangkok, Beijing and New York. Ming Yue manages the group’s China operations and Group co-founder Joe Cauchi oversees North America.