Anthony Ross, chief executive with Dubai-based JA Resorts & Hotels, has said he remains optimistic over the long-term health of the Chinese hospitality market.
JA Resorts is currently in the midst of a large expansion in the country.
While progress has been slowed by the coronavirus pandemic, Ross explained, the long-term picture was bright.
“We have been working on a joint venture in China for 18-months alongside a Shanghai-based partner, and we are looking to open 30-40 hotels over the next five years,” he told the Hospitality Tomorrow conference this morning.
“Our Big Bed brand is aimed at millennial travellers, with work set to begin on the first property next week.”
He added: “We have delayed the initial opening, due to Covid-19, but we are seeing a lot of interest from state-owned enterprises and other entities for the opportunities we offer.”
In partnership with Novel International Group, a Shanghai-based investment fund, JA Resorts & Hotels is forming JA Novel Hospitality China.
The new group will be seeking to acquire buildings that will be retrofitted, renovated, or completed.
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