As China eases its restrictions on travel, the industry is bouncing back in the country.
For now, travel is all domestic in China. Both hotel occupancy and airline capacity have gradually grown back since late February.
A consumer sentiment survey by McKinsey shows that confidence in the safety of domestic travel by car, even over distances of more than three hours, is high.
The survey also finds that it's mostly young people and those without families that are returning to travel early in China.
Though there are already early signs of travel recovery in China, McKinsey projects that the majority of the Chinese travelers will not go on trips until the National Holiday in late September and early October.
The institue advises travel firms to redeploy their resources quickly to domestic and regional markets to capture the early demand. Travel companies should also pay more attention to have products, communications and sales channels retailored to match the millennials and Gen Z groups which are replacing baby boomers.