A newly released survey of qualified travellers from first-tier cities in China by leading hospitality consulting group C9 Hotelworks and Delivering Asia Communications, created to understand relevant overseas travel sentiment for the remainder of 2020, analyses demand for Chinese inbound tourism to Vietnam.
Key points highlighted in the study are that nearly half of the respondents want to travel abroad this year, with 45% interested in travelling specifically to Vietnam. Moreover, post Covid-19 Chinese travellers are looking at more mainstream, well-known destinations with top Vietnam picks being Ho Chi Minh City, Hanoi, Nha Trang/Cam Ranh Bay and Halong Bay.
Putting the market insights to use is an important sentiment voiced by David Johnson, CEO of Delivering Asia Communications, added: “A 360 view of the results from over 1,000 qualified respondents conclude that tourism for the remainder of the year will be heavily leveraged by younger travellers in the age range of 20-29 years old, who increasingly place an emphasis on booking hotels on digital platforms.
One final takeaway from the survey is how younger travellers are reflected in rising sentiment with 81% saying they would choose independent travel vs. group tours. This fact, coupled with younger Chinese booking travel digitally via WeChat and Fliggy is a new twist in Vietnam’s marketing to China inbound tourists.
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