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Online tour guide provider Lvji generates 96.4% revenue through OTAs

03/30/2020| 10:30:04 PM| ChinaTravelNews 中文

The sale through Lvji's own APP contributed less than 1% of the company's total revenue.

Online tour guide provider Lvji Technology announced that its revenue increased 79.6% to RMB 541.8 million in 2019. Profit for the year grew 61.1% to RMB 160.8 million. 

The majority of the company's sale of online tour guides were through OTAs, accounting for 96.4% of Lvji's total revenue last year, while the sale through Lvji's own APP contributed less than 1% of total revenue. 

The number of registered users of the Lvji APP increased from 743,467 in 2018 to 1,823,271 in 2019.

Number of online tour guides rose 142.0% to 19,493 for the year ended December 31, 2019, while the number of tourist attractions in China that Lvji’s online tour guides covered climbed 106.4% to 11,238 for the year.

The number of tourism attractions Lvji customized online tour guide contents increased from 435 in 2018 to 568 in 2019.

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TAGS: Lvji Technology | tour guide | OTA
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