The Hunger Games has sold over 100 million books and nearly $3 billion in movie tickets, but the tale of children fighting to the death in a dystopian world doesn’t immediately lend itself to kid-friendly theme-park attractions.
That’s why the developer of Lionsgate Entertainment World, Hong Kong real estate giant Lai Sun Group, is targeting a different audience.
The project, opening on July 31 in Hengqin, China, may be the world’s first PG-13 theme park. It’s aimed at 16- to 30-year-old Chinese consumers, who often go out in groups, even when courting.
“They came to us and said, ‘We want to create this pocket park, this indoor park, specifically for the date crowd of China,’” says Dave Cobb, a creative director at Los Angeles-based Thinkwell Group who helped design the project.
“We really are leaning into stories that are a little bit darker, a little bit more thrilling.”
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