Madrid, 07 June, 2007: Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry, today announces that British Airways has adopted Amadeus Flex Pricer to enhance the experience of booking connecting flight itineraries through its website www.ba.com.
British Airways has signed a three-year deal with Amadeus following its trial of Flex Pricer, which resulted in a 50 per cent increase in six months of the number of connecting journeys booked online at ba.com.
The Amadeus Flex Pricer system allows British Airways to provide customers booking connecting flights with the ability to see prices across a seven-day calendar and offer price comparisons across the airline´s range of cabins and services.
Carsten Willert, British Airways General Manager ba.com commented: "With a global network incorporating over 550 destinations, and with significant number of customers booking more complicated flights, it´s imperative that we offer customers the ability to plan and book flight combinations using our website. Amadeus Flex Pricer allows us to offer customers an enhanced experience by providing us with the capability to present calendar displays on connecting routes, increasing our online revenues and improving loyalty amongst our customer base. The solution, delivered on-time, has produced remarkable results during the first six months."
Jérôme Destors, Commercial Director, e-Travel, Amadeus continued: "In an increasingly competitive environment airlines are racing to improve their penetration in international markets. British Airways is leading the way and the 50 per cent rise in ´connecting flight´ shopping online demonstrates the effectiveness of best practice e-commerce and the extent of the opportunity open to airlines. "
Amadeus Flex Pricer is a component of Amadeus e-Merchandise, the world´s most widely adopted e-commerce shopping solution. It is based on an intuitive calendar display that provides the online end-user with complete transparency during the booking process. By offering the broadest and most relevant range of fares to the online shopper, the solution has been proven to increase yield by 8 per cent and is currently used by over 30 airlines globally.