Bookingkit is partnering with Ctrip Group to integrate tours, activities and events content into the China-based online travel agency’s listings.
The deal will include Ctrip's global expansion brand Trip.com.
Germany-based Bookingkit claims the partnership is a European first that will enable its customers to list their experiences on Trip.com.
According to a statement, the partnership is a “strategic step” for Ctrip in expanding its services into Europe.
It adds that Bookingkit customers will be able to promote their tours to more than 300,000 Asian tourists and offer real-time bookings.
Yu Xiaojiang, CEO of Ctrip TTD says: "Europe is the world's top international travel destination. In China in particular, detailed and intensive travel planning and booking services – especially those for sightseeing attractions – are very common.
BookingKit says the partnership will “reinforce its position as Europe’s leading provider of booking software.”