90% of Hotelbeds partners boost distribution reach after Tourico, GTA integration
Hotelbeds now offers hotels larger and wider range of travel buying intermediaries of more than 60,000 worldwide.
Hotelbeds, the world’s leading bedbank, has today provided a further update on the final stages of the integration of Tourico Holidays and GTA into its bedbank platform.
As of the close of January approximately 90% of the company’s existing 170,000 hotel partners are now gaining access to all of the company’s 60,000 travel buying intermediaries across the portfolio of Hotelbeds’ brands. This follows a process of unifying all hotel partners onto one new and unique contract. The process began in last year and involved working with hotel partners who were working with one or more of the three bedbank brands – Tourico Holidays, GTA, and Hotelbeds – prior to Tourico Holidays and GTA joining Hotelbeds in 2017.
Under the new contracts hotels are now able to distribute their accommodation under the same terms and conditions, whilst additionally benefiting from standardized and centralized processes for billing and account management.
Bringing all its hotel partners onto one contract forms part of the Hotelbeds strategy to find ever simpler and more efficient means to offer its hotel partners bookings that don’t compete with the direct channel.
Hotelbeds is now able to offer hotels a larger and wider range of travel buying intermediaries that has increased to more than 60,000 worldwide. This includes airlines, loyalty programs, MICE operators, traditional travel agencies and tour operators – all of whom offer high-value guests that book further in advance, cancel less, pay more for a room, spend more in destination, and return more often.
This news forms part of Hotelbeds’ strategy to fully integrate Tourico Holidays and GTA into Hotelbeds to form one enhanced bedbank.
Throughout 2018 the newly revised management structure was announced, combining the best talent from Tourico Holidays, GTA and Hotelbeds – including the creation of a Product Management department.
In April Hotelbeds announced that going forward it would focus only on its strategic bedbank core by disposing of its incoming services division, called Destination Management, for 110 million euros.
During 2018 the company was also transitioning the bedbanks across onto one technology platform and the process is now almost complete.
In September 2018 the consolidation of the company’s retail brands under Bedsonline was announced, along with the launch of a refreshed Bedsonline identity and updated platform.
The consolidation of all the brands of the wholesale channel —GTA, Tourico Holidays and Hotelbeds— under the name of ‘Hotelbeds’ was announced in October, phasing out the Tourico Holidays and GTA brands.
Additionally the decision was announced to phase out the ‘Group’ reference when speaking about the company as a whole, to become simply ‘Hotelbeds’.
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