Chinese internet search giant Baidu Inc inked an in-depth partnership with China's largest online travel agency Ctrip, in its latest efforts to drive the development of intelligent tourism in China.
Under the agreement, Baidu will deploy its cloud services and artificial intelligence capabilities to provide Ctrip with solutions tailored to tourism scenarios and businesses. Baidu Cloud, the cloud unit of Baidu will help Ctrip improve operational efficiency and customer experience and reduce costs in marketing and sales, customer acquisition and online traffic conversion.
The two companies will also continue to explore a variety of smart services in more scenarios based on Baidu's AI capabilities, such as speech technology and autonomous driving.
This partnership is not limited to IT infrastructure. With Baidu Cloud's capabilities, big data analytics can be conducted on users' interests, habits and preferences. Different tourism products can be packaged by Baidu's AI and machine learning technologies to offer every user customized solutions.
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