Continuing a series of strategic acquisitions Shiji has announced they have successfully completed the acquisition of global media content management and distribution platform ICE Portal.
With ICE Portal, Shiji will improve the curation and distribution of visual content to multiple channels for the hospitality industry, enabling customers to increase their distribution capacity while maintaining control on their brand standards. Adding an important step to the digital transformation strategies in the industry.
"In our vision to connect the global business of the hospitality industry we see media content distribution as a critical part of the process. We have relied on third parties in the past but we believe that by integrating this function in our platform environment we can greatly increase service to the industry. Making global distribution of rates and availability, alongside media content a unified process." Said Greg Berman COO Americas of Shiji Group
ICE Portal has become a leading platform in visual content management where hotels and resorts manage, curate and distribute their photos, videos and 360o tours. Over 50,000 hotels across the globe use this service to deliver their visual content to travelers via thousands of connected distribution channels.
ICE Portal will integrate into the Shiji Group as a fully owned subsidiary and as a Shiji Group Brand.
Read Original Article