Online marketplaces gaining momentum in tours booking race
Total bookings made directly via operator websites went from 79.2% in 2017 to 66.7% in 2018, while the percentage of total bookings going to online marketplaces increased from 3.2% to 9.1%.
Tour and activity bookings through online marketplaces increased in 2018 compared to 2017, according to a report from TrekkSoft.
The tours technology specialist says total bookings made directly via operator websites went from 79% in 2017 to 67% in 2018, while the percentage of total bookings going to online marketplaces increased from 3.2% to 9.1%.
TrekkSoft attributes the increase in online marketplace bookings to the number of distribution partners it integrated over the period.
It adds that bookings made through agents, affiliates and local tourist offices also increased from 17.5% to 24.3% from 2017 to 2018.
Data on mobile bookings made across TrekkSoft’s booking widget and white-label applications reveals an increase from 52% in 2017 to 57% in 2018.
In 2018, revenue from desktop bookings fell from 73.2% to 65.8%.
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