British Airways has vowed to come up with more bespoke services for Chinese customers, as it pushes for growth in what is now the world's largest outbound tourism market.
"We are committed to making our service relevant and relatable to Chinese customers," said Noella Ferns, British Airways' executive vice-president for China and the Philippines.
"With that in mind, we improved our catering for both Western and Chinese options, introduced a Chinese-language in-flight magazine and increased the number of Mandarin-speaking customer service representatives at London Heathrow Terminal 5, demonstrating our commitment and ability in offering bespoke services for Chinese customers."
BA is currently investing £4.5 billion (USD 5.84 billion) over the next five years, covering the installation of Wi-Fi and power ports, fitting out 128 long-haul aircraft with new interiors, taking delivery of 72 new aircraft and expanding with new lounges.
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