London-based Travelex today announced a new partnership with gift card startup Swych that will allow Chinese consumers on the WeChat platform to make purchases from retailers in the U.S.
The new service is called “Travelex Pay” and will exist within the WeChat app, which has 800 million users. Until now, the ability of WeChat users to connect directly with U.S. sellers has been limited.
Travelex Pay will be powered by Swych, a mobile gifting platform that lets users send gift cards to others from a selection of 700 choices, including retailers in luxury brand names, dining, and electronics.
Travelex Pay, for the moment, is targeting the 3 million Chinese who visit the U.S. each year.
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